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This course examines how to leverage internal and external communications networks through digital and non-digital media when designing and executing communication plans. Students craft signature stories to influence target audiences and to support organizational objectives. Reinforces skills in stakeholder analysis, communication planning methodology, and the principles of persuasion.

This course explores why corporate social responsibility and community relations are increasingly important elements of business strategy, considering factors that enable an organization to build relationships with the broader community within which it operates. Students will have the opportunity to develop a strategic communications plan, incorporating corporate social responsibility and community relations principles.

This course explores important concepts about consumer behaviors in the online environments, including the social media environment and the electronic commerce (e-commerce) environment. Topics covered include consumer engagement with social media, electronic word of mouth (eWOM), branding and advertising issues in social media, methodological perspectives on social media, consumers’ social media usage and online shopping behaviors, organizational use of social media marketing, and ethical issues in the social media and e-commerce environments.

Examines crisis communication from the perspective of practitioners as well as academics. Both group have examined accommodation as well as avoidance strategies for crisis communication. Crises are a fact of life in organizations. Natural disasters, sexual harassment charges, psychopathic acts, and product callbacks are a few situations that require intelligent communication to internal and external stakeholders. Includes analysis of several crisis communication studies, including recommendations for “what I would have done instead.” Reviews the elements of an effective crisis communication plan and development of communication tactics for a range of stakeholder audiences.

Seeks to help students develop content and community management skills by focusing on specific tools, techniques, and best practices for effective engagement on both public and private platforms (including time and information management skills). Both individual and organizational success in the digital era depends on the development of these skills by professionals in a range of disciplines. Offers students an opportunity to apply concepts by experimenting with various tools and platforms and reflecting on lessons learned from their own active engagement and to learn from the experiences and reflections of their peers.

This course examines ethical questions that directly influence how organizations choose to communicate with their various audiences. You will analyze real-world situations that show how ethical and unethical communication can impact both individuals and organizations. As communicators, we have a very pivotal role to play in determining ethical boundaries! In the signature assignment for the course, you will explore the ethical implications of the rapid spread of Generative AI tools -- and you will use Microsoft Copilot to conduct research.

This course discusses the impediments to effective intercultural communication and methods for overcoming these impediments. The ease of travel, the pervasiveness of communication technology, and the realities of economic/political interdependence have made it essential for organizational women and men to be capable communicators in intercultural settings.

Considers writing and other forms of communication as a management tool. Addresses how effective writing—in plain English—can shape project plans, motivate people, solve problems, and enhance one’s

role as a communicator. Offers students an opportunity to demonstrate their writing and editing skills through research, case study analysis, and composing business-related communications as well as to develop other forms of communication, including oral presentations. As such, the two major goals of this course are to acquaint students with a step-by-step communication methodology and to provide them with an opportunity to develop and polish their writing and communication skills.

Introduces the ideas, skills, and principles that underlie the public relations profession. Designed for those who want to pursue a career in public relations or want to improve their communication skills and problem solving abilities. Offers students an opportunity to study the role and contributions of public relations practitioners in contemporary society; to learn about potential legal and ethical aspects of the practice of public relations; to study the communication process and how persuasion is used with various audiences; and to learn how to develop a strategic communication plan to achieve specific goals and objectives. Also introduces students to specialized practice areas within the public relations field, such as business and industry, government, nonprofits and associations, and healthcare.

This course focuses on the the planning and design stages of an organizational social media strategy. Throughout the course, you'll be offered an opportunity to:

• Assess social media's impact and role within an organization in today's world.

• Assess an organization and develop objectives that align with its mission.

• Explore how to leverage social media to support organizational objectives.

• Assess social media channels, and consider tactics and content strategy.

• Explore the importance of social media metrics and measurement.

• Consider social media governance requirements and necessary stakeholder communication within an organization.

The ultimate outcome for this course is for you to develop a social media strategy proposal for an organization of your choice–you can essentially imagine you were tasked with developing a social media strategy for this organization.

This course introduces the techniques of dispute resolution. Emphasizes the processes of mediation, facilitation, and negotiation. Examines techniques suggested by practitioners and researchers regarding best practices for effective negotiation. A central part of the course requires students to participate in and evaluate negotiation simulations.

Since communication is so central to organizational activity, it is critical for both senders and receivers to assess communication effectiveness. The course reviews both qualitative and quantitative assessment methods, as well as communication audits and dashboards.

This course focuses on the rapidly evolving role of organizational communication in the digital era. Since audience expectations regarding transparency and responsiveness are changing dramatically, the course introduces students to stakeholder analysis and the theory and practice of persuasion. Managing communication strategies requires a strong foundation in communication planning methodology in order to design communication programs and initiatives that support organizational performance. Offers students an opportunity to gain an understanding of the evolving roles and responsibilities of communication functions addressing both internal and external audiences.